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What lies behind Istobe's targeted marketing solutions? Glad you asked. Istobe's core technology is an always-humming factory of integration and cleansing processes, predictive models, and proprietary algorithms. Istobe takes your sales data and web analytics and mashes them up with important data freely available across the internet. Then it sends all of that data through an assembly line of predictive models and algorithms to come up with which products your customers are likely to buy next.
Here's a picture:
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eCommerce Recommendation Engine (beta)