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Study after study after study says that the key to email marketing success is relevance. But who has time to endlessly segment customers and tailor content to segments week after week? Use Istobe to do true one to one marketing and ensure each email is relevant without all the hassle.
Add Personalized Recommendations to Your Email Marketing
Istobe knows a lot about what each of your customers likes. Let Istobe embed personalized product recommendations into your emails for true one to one marketing.
 What Types of Recommendations Can Go in Emails?
- Recommended for You (for broad email themes that span multiple categories)
- Similar Products You Might Like (for emails targeting a specific category or theme)
- Frequently Purchased With (for supporting the hero product with relevant accessories)
How Istobe's Recommendation Technology Works
Istobe uses past behavior, purchasing history, and the wisdom of crowds to create personalized product recommendations for your customers.
The Istobe engine continuously crunches data through a series of predictive algorithms that learn and improve with new data. These algorithms include all classic classification, regression, and neural network hits as well as some secret sauce we've cooked up (and rigorously tested with fantastic results.)
Integrates with Your Email Service Provider
Istobe dynamically inserts the best product recommendations for each customer by working through your email service provider. Use the templates you already have -- just tell Istobe where to add the recommendations and how to make it look.
Technical Details
Email service providers are all different in terms of their API and functionality but we have a few techniques we use that work with most of them. It's not one size fits all, though, so we study each particular situation before setup (to cover the cost of that work we charge a one time setup fee).
Completely Automated
Manually segmenting customers and writing custom email copy is a ton of work. Let Istobe handle it by doing true one to one marketing so you can do more productive things.
Technical Details
Istobe automatically updates custom fields in your email service provider with the best product recommendations for each campaign recipient. Just add the appropriate template tags to insert the dynamic content into your campaign.
or download the Istobe Pricing and Setup Guide
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eCommerce Recommendation Engine (beta)