|
9 out of 10 marketers say relevancy is the most important factor for email conversions. Unfortunately, until now you needed data miners on staff to ensure your email marketing messages were tailored to each customer. That's changed with Istobe. Now, in 15 minutes you can be using Istobe to send targeted and relevant emails to your customers.
Segment your email lists by what your customers like
People are busy. If an email doesn't relate to a product a customer cares about it's likely to go unopened or unread. What a waste!
Use Istobe to send highly relevant emails that grab customer attention. Retailers who use Istobe improve revenue-per-email by up to 64% and conversion rates by up to 44%.
Personalize landing pages
Getting your email reader to click through to your site is only half the battle. Now that you've got her attention, don't lose it by offering products that aren't relevant to her!
Use Istobe to add a "Recommended for You" section to your landing pages that feature personalized recommendations for each customer.
Enjoy the silence
Nothing annoys customers like sending frequent mass email blasts. In fact, 50% of customers consider email to be spam if it arrives too frequently, even if it comes from a known sender!
When promoting a product in your email, give customers who aren't interested the gift of silence. They'll appreciate you for it and will anticpate your next email even more.
|