Have Businesses Embraced Twitter Analytics Yet?
Monday, December 8th, 2008With the news that Twitter is focusing on revenue in 2009, we shouldn’t be so surprised to hear CEO Evan Williams embracing the now-undeniable corporate presence on Twitter as a potential revenue stream. If you remember, Craig’s List followed a similar model years ago, charging for job postings and little else. One thing is certain. For businesses to wholly embrace Twitter, they will need robust analytics that they can rely on to track marketing effectiveness and ROI. Let’s talk about two ways that businesses can use the data generated by Twitter to help their marketing campaigns.
