eCommerce Analytics

I’m sure many of you, like me, will be watching the inauguration on television today or possibly following it through one of the many websites that will broadcast it live. While this is certainly an exciting and interesting time in American politics, the presidential inauguration also marks an important event for mobile carriers. Millions of people intent on following the day’s events will chose SMS and text messaging as their primary media outlet of choice today. Verizon alone is expected to see over 1.4 billion text messages sent today (yes, billion) which will shatter the previous record of 803 million messages set on election day.

Read Inauguration May Be Dawn of New Mobile Age »

We write a lot about email on this blog and that’s largely because our clients tell us that the product predictions that come out of our customer prediction database makes the most monetary difference when used for email relevance. (It’s hard to argue with the 64% increase in revenue per email that we get with those predictions.) But the email-centricity is also indicative of the Baby Boomer and Gen X markets that our clients serve. And now that we’ve started to engage with companies that cater to younger markets (namely Millennials), we’ve gotten a chance to deal with newer communication channels (namely SMS text). SMS text marketing is arriving sooner than we’d ever imagined. And I have four numbers that prove it.

Read Four Numbers that Tell Me Why SMS Marketing Is About to Blow Up »

First things first, no matter who you support, I hope all of you have either gone out to vote today, or are planning to go out to vote. Although I’m usually not this dedicated, I woke up at 6:30 this morning to try and make it to the polls by 7. I was hoping I might be able to get their before the crowds, but by the time I got there at 6:55, the line was already two blocks long. I’ve voted at the same polling station for over 10 years now, and I have to admit that I’ve never seen such an incredible turn out for any election thus far. It took me about an hour to make it through, which was actually less than what I originally thought, but glad I beat the long lines I know will be there later this evening.

Read Obama Leading in the Polls? Perhaps it’s Due to Better Marketing »