eCommerce Analytics

I’m sure many of you, like me, will be watching the inauguration on television today or possibly following it through one of the many websites that will broadcast it live. While this is certainly an exciting and interesting time in American politics, the presidential inauguration also marks an important event for mobile carriers. Millions of people intent on following the day’s events will chose SMS and text messaging as their primary media outlet of choice today. Verizon alone is expected to see over 1.4 billion text messages sent today (yes, billion) which will shatter the previous record of 803 million messages set on election day.

Read Inauguration May Be Dawn of New Mobile Age »

We pontificated Monday on what we perceived as the reluctance of the big Email Service Providers to hop aboard the SMS marketing train.  We pointed to ExactTarget as a prime example.  Boy, are our faces red.

Read Our Bad: ExactTarget in the SMS Biz After All »

Let’s hope the aroma of coffee from the West Coast can wake up Mobile Tuesday because we’re still sleepwalking through it here in sunny Boston. Yesterday, I wrote about the potential - and potentially bad timing - of Mobile Tuesday. We definitely need a push for mobile marketing, but is this really the push we needed? Let’s take a look at the Mobile Tuesday problems at the present hour of 10:50 AM EST on this December the 2nd.
Read Mobile Tuesday Staggers Out of the Gate »

Everyone agrees that SMS marketing - text marketing - is growing by leaps and bounds. A new Verisign report notes that SMS traffic will grow to 5.5 trillion - yep, trillion - over the next four years and that messaging from businesses increased by 115% last year. This codifies even further what is obvious to most: SMS is the next big direct marketing channel. Sure, there is A2P, P2P, and MMS to boot. But, for now, let’s limit this conversation to SMS and how your company can enter this channel with a flourish.

Read Mobile Marketing - Five Steps to Start the Art and Master Targeted SMS »

We write a lot about email on this blog and that’s largely because our clients tell us that the product predictions that come out of our customer prediction database makes the most monetary difference when used for email relevance. (It’s hard to argue with the 64% increase in revenue per email that we get with those predictions.) But the email-centricity is also indicative of the Baby Boomer and Gen X markets that our clients serve. And now that we’ve started to engage with companies that cater to younger markets (namely Millennials), we’ve gotten a chance to deal with newer communication channels (namely SMS text). SMS text marketing is arriving sooner than we’d ever imagined. And I have four numbers that prove it.

Read Four Numbers that Tell Me Why SMS Marketing Is About to Blow Up »