Forrester: Predictive Merchandising to Become Ubiquitous in 2009 (They’re Wrong)
Wednesday, January 28th, 2009I somehow missed Brian K. Walker’s excellent end of year post Ten Themes for 2009: eCommerce Technology. It’s a good read and, given our focus, this prediction jumped out at me.
Predictive merchandising becomes ubiquitous, and the crowd begins to separate. “Predictive merchandising” is also referred to as “automated merchandising” or “personalized product recommendations”. Whatever term you like (or are marketing) we will see this area are the “product reviews of 2007”, where we go from stepped up interest and demand to a default feature. The incumbent concerns and cultural hesitations of merchants and marketers will be replaced with an enthusiasm for the improved customer experience and ROI.
I disagree wholeheartedly.
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