Measuring PPC ROI: Ur Doin It Wrong
Wednesday, December 10th, 2008
We all agreed long ago that the advantage of pay per click ads over more traditional advertising was that we could use conversion rates to measure ROI accurately. As a result, we amped up spending on ads that were paying off and ruthlessly eliminated those that failed to reach breakeven.
What we didn’t consider, however, is that many of us have been calculating breakeven wrong.
