Mobile Marketing - Five Steps to Start the Art and Master Targeted SMS
Monday, November 24th, 2008Everyone agrees that SMS marketing - text marketing - is growing by leaps and bounds. A new Verisign report notes that SMS traffic will grow to 5.5 trillion - yep, trillion - over the next four years and that messaging from businesses increased by 115% last year. This codifies even further what is obvious to most: SMS is the next big direct marketing channel. Sure, there is A2P, P2P, and MMS to boot. But, for now, let’s limit this conversation to SMS and how your company can enter this channel with a flourish.
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