eCommerce Analytics

Let’s hope the aroma of coffee from the West Coast can wake up Mobile Tuesday because we’re still sleepwalking through it here in sunny Boston. Yesterday, I wrote about the potential - and potentially bad timing - of Mobile Tuesday. We definitely need a push for mobile marketing, but is this really the push we needed? Let’s take a look at the Mobile Tuesday problems at the present hour of 10:50 AM EST on this December the 2nd.
Read Mobile Tuesday Staggers Out of the Gate »

First Black Friday - formerly known as the after-Thanksgiving sale - then Cyber Monday. Now Mobile Tuesday?

We all know the story behind Black Friday and Cyber Monday: two days devoted to the most price-sensitive, deal-hungry consumers out there. And this year, more than any year in recent memory, the entire nation has watched and waited, hoping that the consumers really were rarin’ to choke down some bargains. The economy, after all, depends on it. (Don’t believe me, just look at all the Twitter discussion about Cyber Monday deals courtesy of CheapTweet). Well, never fear Black Friday and Cyber Monday, you have a new sidekick this year to help with the economic recovery: Mobile Tuesday.

Read Will Retailers Really Buy Into Mobile Tuesday? »