Marketing Sherpa Says Importance of Targeted Email Will Increase During Economic Downturn
Monday, October 13th, 2008Marketing Sherpa put out the 2009 Email Marketing Benchmark Guide today. One of the insights from the report is that email, in a down economy, is the comfort food that direct marketers curl up with next to the fire. That is, retailers will depend on it more than ever. At Istobe, we’re not surprised. Email marketing, after all, is a mature medium where smart retailers can meaningfully personalize content at a low cost.
Read Marketing Sherpa Says Importance of Targeted Email Will Increase During Economic Downturn »
