The Istobe eCommerce Analytics Blog

Over the past two weeks, I’ve been watching the fallout from two important conferences taking place on the West Coast (where I would much rather be right now given the latest round of snow in Boston.)  The first annual Predicitive Analytics World ’09 was staged in San Francisco on Feb 18th and 19th and eTail West 2009 took place last week and drew in a host of e-Marketers from around the country. One common theme that I seem to be hearing from the blogs and articles I’ve read from both: make sure you’re using your customer data effectively and, most importantly, keep it simple.
Read Simplicity is Key for Marketing Analytics »

I am a bit discouraged today. I am surprised that we have not had more takers on our free customer scorecard application. Granted we have not unleashed the Social Media channel on the tool but I figured that after a week of availability we would have 10% more customers. The customers that have used it are overwhelmingly surprised of the results but I still wonder if the tool’s purpose is clear.

One of the leading, and might I say insightful, retail marketing professionals, Kelly Mooney, recently posted a blog titled: “Myths about online Retail Marketing”. In the blog she does a great job of providing an analysis of several marketing myths and there are a couple of takeaways that directly support how we perceive our tools to add value.

Read How Predictive Analytics Optimizes Frugal Environments »