eCommerce Analytics

I will be the first to admit that our industry, predictive analytics to support retail marketing strategies, is dense with technical words, phrases and methodologies all wrapped up into various umbrella groups or plans such as “Market Segmentation Analysis”, “Customer Analysis”, “Predictive Marketing”, “Retail Pricing Strategy” etc. Although each sounds a bit different all of these approaches strive to reach the same outcome:

• Use available data to describe customers and understand their needs, wants and actions

and each takes a different approach but all the approaches are based on well established principles of computer science and statistics.

Read Market Segmentation Research: Science Fiction or Non-Fiction »