Larger eCommerce Retailers Have More Loyal Customers?
Friday, March 5th, 2010Do larger eCommerce retailers have more loyal customers than small retailers? Our data suggests maybe.
We dug through web traffic metrics for 520 retailers to see how many times the average visitor returned every month. Retailers with over 2 million unique monthly visitors have 67% more sessions per visitor every month than those with less traffic volume.
One possible interpretation is straightforward: bigger retailer = better brand = more loyalty. Another interpretation is that visitors return to bigger retailers more often simply because big merchants have a large selection of goods where customers can meet a variety of their shopping needs.
These theories are not mutually exclusive, of course. But are there other explanations that we’re missing?
