eCommerce Analytics

I’ve been rocking HootSuite now for my Twitter posts for some time so that I can get the “enterprise” bells and whistles that it adds (e.g., a still-needs-work user admin piece). But I do see HootSuite as a useful first step in the evolution of Twitter for retailers. Once Twitter can be better tracked, more marketers will come. Today, I want to specifically talk about 3 Twitter analytics that retailers will need to get excited about Twitter (apart, of course, from more total users on the system and some belief that this is more than just a fad).

Read Just Give Me These 3 Twitter Analytics and I’ll Go Away »