eCommerce Analytics

Do you sell recreational, hobbyist, or athletic gear? Are you looking to acquire high quality customers? Well, as much as we don’t like to admit it, not everything has to be analytics and data mining. Sometimes intuition is enough to achieve our goals.

Consider that most recreational activities have high and low seasons. For example, recreational boaters and pilots are most active during the summer months. Skiiers and hockey players are most likely to be thinking about picking up new gear during the winter (or shortly before).

Our intuition tells us that if someone, say, buys a new pair of skis in the summer, they are either a) well off enough to take a summer ski trip to South America, or b) are incredibly devoted to the sport. Either way, he or she is a likely highly desirable customer.

As a result, we should be willing to spend more to acquire customers in the low season. The low season is the time to crank up the minimum cost-per-click bids on Google or spend a little extra to rent a list. Let your competitors slug it out in the peak activity months, fighting tooth and nail for the dabblers and tightwads. You’ll be sitting back collecting money from your stable of devoted high spending enthusiasts.