One question that we’re repeatedly asked by our customers is how they compare to the “average” online marketer or retailer in terms of conversion rates, number of campaigns, customer acquisition, etc. Many times it’s hard to pinpoint exact numbers with much accuracy because of differences in business model and marketing channels, but a new survey that just came out on eMarketer gives a fairly nice overview of how current online retailers (limited to the US) are doing in regards to email marketing.
Posts Tagged ‘email relevance’
I had planned to write about new businesses and business concepts that I observed at the unConference last week. But given the economic meltdown that only seems to be accelerating, I thought that I’d better continue along the lines of Chris and Doug the last two days and address how multi-channel retail businesses can profit from customer analytics in an economy where consumers are wary of spending money. The truth: customer analytics will better help you protect your customer base from larger retailers who dangle lower prices.
This economy thing looks bad.
As we all prepare ourselves for diminished consumer spending in the months ahead we can expect to see price play a pivotal role in buyer decisions. Is there any way retailers can avoid engaging in price wars and destroying margins this holiday season?