Email “From” Field: Calling Card or Attention Grabber?
Wednesday, November 5th, 2008Have we really dissected email marketing so thoroughly that we’re talking about best practices for “From” fields? In a word, yes.
Monday, Dharmesh Shah posted 8 email marketing tips distilled from an interview with Constant Contact CEO Gail Goodman in The Boston Globe. I agree wholeheartedly with 7/8ths of her tips, but #7 tripped me up a bit:
7. Two things that get your email opened: #1: “From” and #2 “Subject”.
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