eCommerce Analytics

I had planned to write about new businesses and business concepts that I observed at the unConference last week. But given the economic meltdown that only seems to be accelerating, I thought that I’d better continue along the lines of Chris and Doug the last two days and address how multi-channel retail businesses can profit from customer analytics in an economy where consumers are wary of spending money. The truth: customer analytics will better help you protect your customer base from larger retailers who dangle lower prices.

Read Protecting Your Customer Base in Bad Economic Times »

Since every news site and blog I look at seems to be focused on the economy, I felt it only appropriate that I change it up a bit from my usual analytics rants and write a post that looks at the recent financial concerns.

Read What’s happening: the economy and analytics »