The Istobe eCommerce Analytics Blog

Ad Age reports on a Shop.org study that shows 45% of online retailers are significantly increasing their budget for free shipping this holiday season.  It appears that, this holiday season, everyone is a defector in the prisoner’s dilemma that is free shipping.  

We’ve always advocated holding firm on shipping charges but the tide is simply too strong to resist this holiday season.  Instead, consider a way to minimize the damage.

Read 45% of Online Retailers Increasing Free Shipping Budget for Holidays »

This economy thing looks bad.

As we all prepare ourselves for diminished consumer spending in the months ahead we can expect to see price play a pivotal role in buyer decisions.  Is there any way retailers can avoid engaging in price wars and destroying margins this holiday season?

Read Avoiding Price Competition this Holiday Season »