eCommerce Analytics

Since I’ve begun talking about twitter analytics, I’ll just keep on keeping on. After all, it’s the most greenfield thing out there right now and it’s interesting to speculate on which metrics will come to rule the roost. In Despite Recession, More Than 50% of Marketers Increase Spending on Social Media, Sarah Perez from ReadWriteWeb notes that social media spending is on the rise. Of course it is; that’s about keeping up with the Joneses. But in paraphrasing the shiny, happy report from our Forrester friend and prolific tweeter @jowyang, Perez drops a bomb in the third-to-last paragraph.

Read The State of Twitter Metrics: Social Media Stumbling Block? »