Seems like you can’t turn anywhere this week without hearing more about the stimulus package currently being debating in Congress. Last night, almost every channel carried the hour-long press conference where the President took questions about the economic downturn and how current actions are supposed to help us going forward. I have to admit that I eventually fell asleep while watching (new baby), but I did stay up long enough to hear Obama talk about how the economic health of the nation is reflected in the economic health of consumers…and if I may expand on his words a bit…with the economic health of businesses. So the question for many of us is how do we stack up – how well are we actually doing?
Posts Tagged ‘Customer Scorecard’
Not sure if you’ve used any of HubSpot’s Graders. Right now the Graders come in three flavors (Website, Press Release, and Twitter) and one in-progress flavor (Facebook Profile). Whether or not the latter two offer anything but ego-validation for single, consumer adherents - as opposed to true metrics by which businesses can assess their efficacy - is still TBD. But one thing is obviously true, the Graders tap into an innate need to contextualize ourselves, to rank ourselves. They also tell us how just a few metrics tell us a lot about how good we are. It’s this aim to simplify the complex, and to do so in a way that still portrays the full story, that moved us to build the Customer Scorecard.
Read Fans of Twitter Grader Should Check Customer Scorecard »
As the economy continues to contract companies are becoming increasingly worried that their customer base is becoming less “healthy”. They are buying less frequently, in smaller volume, and are shopping around for deals. We can all agree that in this economic environment it’s critical to understand how your customer health is changing, just as we can agree that getting an accurate picture of customer health can be challenging without first-rate SQL skills or a dedicated data analyst.
We’re aiming to change that. Today we’re announcing a completely free and instant way to get a picture of your overall customer health, including breakdowns on purchasing behavior, customer acquisition, and customer retention metrics. It’s called Istobe Customer Scorecard and is available at