As the economy continues to contract companies are becoming increasingly worried that their customer base is becoming less “healthy”. They are buying less frequently, in smaller volume, and are shopping around for deals. We can all agree that in this economic environment it’s critical to understand how your customer health is changing, just as we can agree that getting an accurate picture of customer health can be challenging without first-rate SQL skills or a dedicated data analyst.
We’re aiming to change that. Today we’re announcing a completely free and instant way to get a picture of your overall customer health, including breakdowns on purchasing behavior, customer acquisition, and customer retention metrics. It’s called Istobe Customer Scorecard and is available at