eCommerce Analytics

I’m a firm believer that SMS marketing as my blog posts such as Mobile Marketing - Five Steps to Start the Art and Master Targeted SMS and The Beginning of SSPs: SMS Finally Getting the Email Treatment attest. So I talk about it a lot as a great, new channel, even if only used as a higher form of email marketing. One thing I note to marketers is the fact that double opt-in gives you an automatically targeted audience. After all, the sheer work needed for a customer to double opt-in filters out - for the most part - those customers who will be offended by too many touches via their mobile phone. This, however, leads to the inevitable question: “Can you explain double opt-in to me? I’ve heard of it but I don’t exactly know what it is.” Understandable. Mobile marketing, after all, is still new. Well, today, you’re in luck. I’ll join the PacSun Mobile Alerts program and let you follow along so that you know exactly what double opt-in is…and what it looks like when initiated from a web site.

Read SMS Marketing: Double Opt-In Explained »

We all agreed long ago that the advantage of pay per click ads over more traditional advertising was that we could use conversion rates to measure ROI accurately. As a result, we amped up spending on ads that were paying off and ruthlessly eliminated those that failed to reach breakeven.  

What we didn’t consider, however, is that many of us have been calculating breakeven wrong.

Read Measuring PPC ROI: Ur Doin It Wrong »

First Black Friday - formerly known as the after-Thanksgiving sale - then Cyber Monday. Now Mobile Tuesday?

We all know the story behind Black Friday and Cyber Monday: two days devoted to the most price-sensitive, deal-hungry consumers out there. And this year, more than any year in recent memory, the entire nation has watched and waited, hoping that the consumers really were rarin’ to choke down some bargains. The economy, after all, depends on it. (Don’t believe me, just look at all the Twitter discussion about Cyber Monday deals courtesy of CheapTweet). Well, never fear Black Friday and Cyber Monday, you have a new sidekick this year to help with the economic recovery: Mobile Tuesday.

Read Will Retailers Really Buy Into Mobile Tuesday? »