eCommerce Analytics

By now, direct marketers need to acknowledge that Twitter is here to stay and constitutes a new marketing channel altogether. However, that doesn’t mean that every company needs to go out and establish a Twitter strategy. After all, not all of the companies in the world have a customer demographic that overlays nicely onto Twitter’s. But as a business tool for retailers, the protracted success of Dell and Woot, to name two, proves that when harnessed well, Twitter is a great way to educate potential and current customers about your company and your products.

Read Twitter for Business - A Starter Kit of Links for Would-Be Twitter Marketers »