eCommerce Analytics

Last week, I presented some recent survey results compiled by InternetRetailer.com and eMarketer (Better than average?) that may help online retailers gauge how they compare to the “typical” online retailer. As part of my blog entry, I talked about increased competition in email marketing and the challenge of staying in front of customers as the inbox gets more crowded. InternetRetailer.com just followed up on their survey with an article detailing the steps email marketers should take to better reach their customers. I think they make some really good points, so wanted to share the article (Survey: Too much and not enough) and talk about their findings.

Read Segmentation Analysis: The First Step To Surviving Increased Competition »

Marketing Sherpa put out the 2009 Email Marketing Benchmark Guide today. One of the insights from the report is that email, in a down economy, is the comfort food that direct marketers curl up with next to the fire. That is, retailers will depend on it more than ever. At Istobe, we’re not surprised. Email marketing, after all, is a mature medium where smart retailers can meaningfully personalize content at a low cost.

Read Marketing Sherpa Says Importance of Targeted Email Will Increase During Economic Downturn »

This economy thing looks bad.

As we all prepare ourselves for diminished consumer spending in the months ahead we can expect to see price play a pivotal role in buyer decisions.  Is there any way retailers can avoid engaging in price wars and destroying margins this holiday season?

Read Avoiding Price Competition this Holiday Season »

Tags: Personalized Email, segmentation, Targeted Email
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