Segmentation Analysis: The First Step To Surviving Increased Competition
Tuesday, October 21st, 2008
Last week, I presented some recent survey results compiled by InternetRetailer.com and eMarketer (Better than average?) that may help online retailers gauge how they compare to the “typical” online retailer. As part of my blog entry, I talked about increased competition in email marketing and the challenge of staying in front of customers as the inbox gets more crowded. InternetRetailer.com just followed up on their survey with an article detailing the steps email marketers should take to better reach their customers. I think they make some really good points, so wanted to share the article (Survey: Too much and not enough) and talk about their findings.
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