37% of Retailers Who Use Omniture or Coremetrics Also Use Google Analytics

Fun fact from a study we’re cooking up: almost 2 in 5 retailers who are using Omniture or Coremetrics for their web analytics are also using Google Analytics.

Are they using Google Analytics to verify the numbers from their industrial strength packages or are they contemplating a switch? It certainly makes sense to use a second package if you want some assurance that the numbers you’re seeing are legit, especially if that package is free. But it’s not a stretch to imagine that these retailers might be giving Google Analytics a test drive.

Bonus fun fact: over 1% of online retailers are using both Omniture and Coremetrics. That’s some serious analytics firepower. And while you may have heard of these retailers, they aren’t the household names you might think.

Stay tuned for more web analytics analytics.

Tags: Coremetrics, Google Analytics, Omniture, Web Analytics

Add Personalized Product Recommendations to Your eCommerce Site

Istobe is a powerful recommendation engine that makes it easy to add recommendations to your eCommerce site. How powerful? Shoppers who click on Istobe recommendations spend 20-50% more than the average visitor.

This entry was posted on Friday, January 22nd, 2010 at 11:03 am and is filed under Coremetrics, Google Analytics, Omniture, Web Analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.