Some Twitter Marketing Perspective

We’ve done our fair share of blogging about using Twitter and Facebook as marketing media.  We have little doubt that social media as a marketing platform will only grow in importance but occasionally even we suffer a bit of Twitter fatigue.

The above gem from Dan Lyons blog reminded me of a post from Kevin Hillstrom a few weeks back that gives Twitter-as-a-marketing-platform some context. The crux:

Not everybody is using Twitter. Wow! You wouldn’t know that by reading the various SmartBrief publications, or by reading any of the Top 25 Marketing Blogs. In fact, if you took a random sample of 100 residents in the United States, you’d quickly realize that maybe 2 in 100 are on Twitter. Not 2 in 3, 2 in 100. How are you going to reach the other 98 people in the random sample? Maybe Twitter is the next big thing. Maybe it is the next Geocities. Maybe it is a glorified version of the pen pals folks had thirty years ago. Time will tell.

Take a look at the full post for all the Twittery goodness.

Tags: facebook, social media, Twitter

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This entry was posted on Thursday, February 26th, 2009 at 1:31 pm and is filed under Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.