Do You Pass the Customer Base Fitness Test?February 10th, 2009 by Chris Herrick
Seems like you can’t turn anywhere this week without hearing more about the stimulus package currently being debating in Congress. Last night, almost every channel carried the hour-long press conference where the President took questions about the economic downturn and how current actions are supposed to help us going forward. I have to admit that I eventually fell asleep while watching (new baby), but I did stay up long enough to hear Obama talk about how the economic health of the nation is reflected in the economic health of consumers…and if I may expand on his words a bit…with the economic health of businesses. So the question for many of us is how do we stack up – how well are we actually doing?
I think on both an individual and business level, we all have some kind of feeling for how safe or risky our situation is. Do we see layoffs coming down the line? Are our customers already cutting back? Do we notice a shift in their purchasing habits? Some of these things are easier to tell than others, but ultimately we want a single answer: am I doing alright or do I need to change? Well, the good news is that we’ve been working hard behind the scenes here at Istobe to try and give companies a way to judge their current customer health.
Many of us probably remember the Presidential Physical Fitness Test in grade school. Sadly, I can say that I’m not sure I ever passed – I went from chubby little kid to skinny and gawky in just over a year so was never fortunate enough to be both in shape and coordinated at the same time – but I will say that every year I looked forward to figuring out what skills I was good at and which ones I need help with. Think of our Istobe Customer Scorecard as the business version of the Physical Fitness Test. It’s a free way to judge both what your business is good at and what you need help on…and lucky for you, you can do it in less than 30 minutes without the prying eyes of your grade school peers. Give it a try and definitely let us know what you think!
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