Fans of Twitter Grader Should Check Customer Scorecard

Not sure if you’ve used any of HubSpot’s Graders. Right now the Graders come in three flavors (Website, Press Release, and Twitter) and one in-progress flavor (Facebook Profile). Whether or not the latter two offer anything but ego-validation for single, consumer adherents - as opposed to true metrics by which businesses can assess their efficacy - is still TBD. But one thing is obviously true, the Graders tap into an innate need to contextualize ourselves, to rank ourselves. They also tell us how just a few metrics tell us a lot about how good we are. It’s this aim to simplify the complex, and to do so in a way that still portrays the full story, that moved us to build the Customer Scorecard.

Let’s take what we learn from the Twitter Grader. First, it supposedly tells us how effective we are at generating and maintaining an audience. For that reason, the Twitter Grader takes into account the number of followers you have, first and foremost. Of course, the power of your followers also matters (that is, the cumulative network beyond your immediate followers) because your extended network of people is the viral part - what used to be called the word-of-mouth part - for any newsitem, factoid, gossip, or marketing that comes your way. In my opinion, the Twitter Grader does a great job of capturing the health of your Twitter marketees.

Now, while the Twitter Grader aims to capture the health of your potential audience on Twitter, the Istobe Customer Scorecard’s goal is to capture the health of a business’ customer database, a far trickier aim given the increased number crunching and data cleansing. Nonetheless, we’ve whipped up something that does quite a nice job of capturing all you really need to know about whether your company is doing a good job finding, developing, and retaining good customers. A good audience potential customer is nice to have and track. But it’s nicer to know if your database of actual customers is rotting while you chase new social media opportunities.

Check out this screenshot of the Istobe Customer Scorecard:

Tags: customer health, Customer Scorecard, social media, twitter analytics, Twitter Grader

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This entry was posted on Monday, February 9th, 2009 at 4:14 pm and is filed under Customer Scorecard. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.