Istobe’s Free Customer Scorecard Now AvailableFebruary 4th, 2009 by Doug Bright
As the economy continues to contract companies are becoming increasingly worried that their customer base is becoming less “healthy”. They are buying less frequently, in smaller volume, and are shopping around for deals. We can all agree that in this economic environment it’s critical to understand how your customer health is changing, just as we can agree that getting an accurate picture of customer health can be challenging without first-rate SQL skills or a dedicated data analyst.
We’re aiming to change that. Today we’re announcing a completely free and instant way to get a picture of your overall customer health, including breakdowns on purchasing behavior, customer acquisition, and customer retention metrics. It’s called Istobe Customer Scorecard and is available at
We’ll continue to add functionality and new metrics over time so be sure to check back often. Also, since it’s brand new you may encounter the occasional hiccup. Rest assured, we’ll fix it. In fact, we have live help chat available so if you run into any trouble we can help you through it immediately.
How can we afford to offer something like this for free? It’s simple, really. We think that there’s a real need for cost-effective customer analytics tools, and there’s no more cost effective than free. We also think that you’ll be so impressed with what you learn from your scorecard that you’ll want to use our premium tools and services in the future.
So give our free customer scorecard a try and let us know what you think!
Add Personalized Product Recommendations to Your eCommerce Site
Istobe is a powerful recommendation engine that makes it easy to add recommendations to your eCommerce site. How powerful? Shoppers who click on Istobe recommendations spend 20-50% more than the average visitor.