eCommerce Analytics

It is a wintry, slushy mess in Boston today. Rivers of ice cold water line every street and each passing car sprays pedestrians unfortunate enough to have to walk to work.

I am one of these pedestrians. Worse, as a Boston transplant, I am woefully ill-equipped to stay dry. At this moment my feet and legs are soaked and I have never been more willing to part with money for a good pair of boots.  Really, I’m ready to buy right now. It’s urgent.

Read Weather Marketing »

I talked last time about how variable pricing is a great way to maintain your margins on sale items and I gave three general steps on how to perform variable pricing with email marketing. The gist is that each of your customers has a different value for your products and the key is to figure out how to get them each to pay closer to what they are actually willing to pay. The main takeaway is that you should give different sale discounts to different segments of your customers based on their behavior patterns - and the patterns of other customers like them - concerning discounted items. Today, I’ll take a look at the main arguments that companies have when it concerns variable pricing.

Read Variable Pricing-Based Email Marketing: 25% Less Customers Can Make you 22% More Profit »