Temperature and Precipitation Weather Data for Marketing

Last week in Weather Marketing we talked about ways to use freely available temperature and precipitation data to make sure you’re not marketing parkas to your customers in Texas. The rub was that the National Oceanic and Atmospheric Administration dosn’t exactly make the data available in the friendliest of formats. 

We’ve put our data manipulation skills to work and reworked the data in a way that will make it easy to import into a database table or append to your customer file. The following files provide the average annual and seasonal temperature (in Fahrenheit) and precipitation (in inches) for each state and for the US as a whole. It also lists standard deviation for each value in case you want to go super-nerdy on your analysis.

Have at it in the format of your choice!

Comma separated value: temp_and_precip_by_state.csv

Excel 2007: temp_and_precip_by_state.xlsx

Tags: csv, data, Targeted Email, weather

Add Personalized Product Recommendations to Your eCommerce Site

The same powerful personalization technology the big guys use is now available for smaller retailers. How powerful is it? Shoppers who click on Istobe recommendations spend 20-50% more than the average visitor.

This entry was posted on Wednesday, January 14th, 2009 at 10:12 am and is filed under Data Integration, Email Marketing, Personalized Marketing, Relevance, Targeted Email. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.