Our Bad: ExactTarget in the SMS Biz After All
December 17th, 2008 by Doug BrightWe pontificated Monday on what we perceived as the reluctance of the big Email Service Providers to hop aboard the SMS marketing train. We pointed to ExactTarget as a prime example. Boy, are our faces red.
Morgan Stewart, Director of Research and Strategy at ExactTarget, set us straight and helpfully provided several resources for learning more about their SMS, well, research and strategy:
- ExactTarget’s announcement of SMS integration into their application (http://email.exacttarget.com/Company/Press/Detail/Default.aspx?id=934)
- A Field Guide to SMS (http://email.exacttarget.com/Resources/Whitepapers/ExactTarget_Field_Guide_SMS.html)
- 2008 Channel Preference Survey (http://email.exacttarget.com/Resources/Whitepaper/2008_Channel_Preference_Survey.html)
This is not the first time Morgan’s had to correct us. Keep on keeping us honest, Morgan!
Update: ExactTarget has addressed this issue even further in their blog today.
Tags: corrections, ExactTarget, sms, SMS Marketing
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December 17th, 2008 at 1:58 pm
Thanks. No hard feelings. I am just glad there are others, like you, who as passionate as we are about this stuff!