Twitter for Business - A Starter Kit of Links for Would-Be Twitter Marketers
November 17th, 2008 by Matt ThomsonBy now, direct marketers need to acknowledge that Twitter is here to stay and constitutes a new marketing channel altogether. However, that doesn’t mean that every company needs to go out and establish a Twitter strategy. After all, not all of the companies in the world have a customer demographic that overlays nicely onto Twitter’s. But as a business tool for retailers, the protracted success of Dell and Woot, to name two, proves that when harnessed well, Twitter is a great way to educate potential and current customers about your company and your products.
In addition to releasing a new solution dedicated to businesses that want to optimize their tweets, Istobe also wants to help businesses understand the Twitter landscape and what it can offer them. And, to that end, we could add one more list of best practices for the biz-side twitterati. But why? There are already so many good resources out there (see below). Look for a different kind of list in the future, one that shows how businesses - and especially retailers - can use analytics to augment the number of Twitter followers they have and to improve tweet content.
For now, be very satisfied with the sagacity sitting behind the following links:
If You Only Read Three Things…These are the Three
- I like the fact that this CIO.com article, Twitter for Business: Four Ways Companies Use Microblogging, gives you only four ways and ginsus out the noise. Simple. Compelling.
- Chris Brogan’s 50 Ideas on Using Twitter for Business may be long but it’s not long-winded. Not unlike a tweet timeline.
- Ready to hook your business up? Well, you may want something practical to take you from Twitter sign-up to addiction, so dig Shara Karasic’s Guide to Twitter for Business.
All You Really Need to be Twitterific - Compendia
- Pistachio’s Twitter for Business resources
- Hard to beat Wikipedia when it comes to a jumping off point for almost anything.
2 Blogs that Deal with Twitter A Lot (~>40% of the Time)
- Again, it’s the first lady of Twitter, Laura Fitton, and the Pistachio Blog.
- The Get Elastic crew does a nice job staying on top of Twitter and suggesting usage for marketers.
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